Strategic Copy by Riz Olaguer
Professional Writing & Marketing Communication Services
Jeremy Yamaguchi, Lawn Love
""Great experience working with Riza, from start to finish. I will definitely be contacting her if I need top notch copywriting help in the future."
Work
Copy • Identity • Strategy
The following is a collection of copy, branding, and marketing projects I’ve worked on.
Crafting effective copy cannot be separated from brand design and marketing. It is like intricate thread work. You are weaving into the tapestry of a brand's identity, adding color or illuminating the brand's beautiful storytelling.
I hope you enjoy my work. Don't hesitate to contact me for questions or inquiries.
Euroscent was going through a brand makeover from logo to perfume bottle labels to brochure design. Its new packaging had to be more sophisticated and elegant, and needed equally enticing copy to match.
Rhinohead, a brand of mountain bike apparel and accessories, is launching its online store and needs branded copy with a distinct tone and style that matches its unique target market profile.
This is a great place to showcase a sample of your written work or write short description about your project. Did you collaborate on a print or multimedia project? If so, dazzle your visitors with images and video! Make sure to include a link to the full live project or document so readers can enjoy the entire piece.
I’ve also written stories and advertorials for print magazines, and SEO articles (for companies like eBay). I can develop and implement content marketing strategy.
Design Concepts (Presentation)
Do you need a design concept or brand communication strategy that’s based on research? As a marketing communications professional with strong background in copy work, I can also do that for you. Check out this mock-up pitch I made for a coffee shop here in Metro Manila.
"Oh don't use big words, they mean so little."